AI Team Build

Building the AI workforce Irish SMEs have always wished they could afford.

We install a shared Second Brain, hire your first AI teammates, and hand you a working system in three months — not another subscription to manage.

Book a Strategy Session Build your Blueprint first

Human-led AI teammates

What you own on day 90

A Second Brain holding how your business actually operates.
Named AI teammates live inside your real tools.
A written approval matrix your team can point at.
A dashboard showing hours and euro recovered.
An AI Champion inside your team who can run it.

The shift

From fragmented AI tools to an actual team.

Most SMEs are not short of AI tools. They are short of a system where the tools have roles, memory and an owner.

Where most businesses are

Fragmented AI tools

Ad-hoc ChatGPT
Whoever is at the keyboard gets a good answer. Nothing is saved, repeated or owned.
Manual CRM logging
Calls, notes and next steps get typed up hours later — or never — so the pipeline is always slightly fictional.
Fragmented automations
A dozen disconnected Zaps nobody fully understands, each breaking quietly when a tool updates.
No shared memory
Every tool starts from zero. Your pricing logic, tone and client history live in someone's head.

Where we take you

TheAITeam workforce

A shared Second Brain
One context layer every AI teammate reads from: your offer, pricing logic, sales process, client history and voice.
A central coordinator
Aoife, your AI Chief of Staff, routes work to the right teammate and gives you one weekly view of what moved.
Built into your CRM
Teammates work inside the tools you already pay for, so the record updates as the work happens — not afterwards.
Human-approved handoffs
Every handoff has a named owner and a review step sized to the risk of the work.

The foundation

It starts with a Second Brain.

A Second Brain is simply one shared place holding everything your business knows — written down properly, so any teammate, human or AI, can work from the same facts. We install it in the first 14 days, before a single agent goes live. Skip it and you get confident AI that is confidently wrong.

Customer history — who they are, what they bought, what they've been told.
Product and service detail — what you actually sell, at what scope, with what exclusions.
Your sales process — the stages, the questions you ask, what moves a deal forward.
Brand voice — how you write, what you never say, the phrases that are yours.
Pricing logic — the rules behind your numbers, including when you discount and when you walk.

The roster

The teammates you can hire.

Each one holds a defined job, runs inside your real stack and reports to a named human owner. You do not hire all of them — your Blueprint picks the order.

Leadership

Coordinates the whole team

Chief of Staff

Aoife

Holds the operating cadence — weekly priorities, decision logs, follow-ups — so the founder gets time back without losing context.

Go-to-market team

Finds, wins and keeps customers

GTM Launch Commander

Cormac

Owns the campaign result end-to-end — sequencing the fleet's handoffs from traffic to close — so nothing launches without a clear owner and a measurable hook.

Creative & Campaign Producer

Saoirse

Owns the creative system end-to-end — content pillars, calendars, on-brand visuals, ad creative — so every asset ladders back to a real commercial outcome without waiting on a design queue.

Outbound & Nurture Lead

Darragh

Runs outbound sequencing and lifecycle nurture in one motion — first touch through re-engagement — with human review on tone and timing before anything sends.

Competitor Intel Analyst

Bríd

Turns category noise into structured market and competitor briefs — positioning gaps, pricing moves, the questions a buyer is actually asking.

Call Transcripts Coach

Ronan

Reviews sales call transcripts and turns them into coaching notes — what worked, what to try next, where the deal is really stuck.

Social & Community Lead

Tadhg

Keeps the social and community presence consistent — scheduling, replies, engagement — so visibility doesn't depend on someone remembering to post.

Conversion & Proposal Specialist

Éabha

Drafts proposals and closing collateral from the deal context already in the Second Brain, so pricing and scope stay consistent without starting from a blank page.

Nurture Curator

Aisling

Writes, segments, and schedules lifecycle email — onboarding, nurture, reactivation — with human review on tone and timing.

Inbound Qualifier

Cillian

Qualifies inbound, books discovery calls, and keeps the pipeline honest — with founder hand-off rules baked into the workflow.

Live Deal Companion

Sorcha

Sits behind the sales team — enriching CRM records, drafting follow-ups, prepping call notes — so closers stay in the conversation.

Automation Engineer

Lorcan

Builds and maintains the workflows connecting every teammate to the real stack — keeping projects moving without fragile, one-off automations breaking under load.

Retention & Customer Health

Caoimhe

Watches usage and health signals after the sale, flagging at-risk accounts and expansion moments before they're missed.

Extended bench

Keeps the system honest

Extended bench

AEO / SEO / GEO Strategist

Sean

Helps your business get found across Google, AI search and answer engines — closing authority gaps and turning your Second Brain into search-ready content that ranks and gets cited.

Extended bench

Fleet Reporting Analyst

Fionn

Pulls the weekly numbers across the whole fleet and writes the commentary — so leadership reviews insight, not raw data, and every teammate's output is measured against a real number.

See every teammate in detail

How the work moves

Six stages. Clear handoffs. No dead ends.

Your funnel is the org chart. Each stage has teammates assigned to it and a defined point where work passes on — with a human owner watching the join.

Traffic generation

Getting found by people who don't know you yet

SeanAEO / SEO / GEO StrategistSaoirseCreative & Campaign Producer

Hands a qualified visitor to lead capture.

Lead capture

Turning attention into a name and an email

SaoirseCreative & Campaign ProducerCormacGTM Launch Commander

Hands a new contact to nurture with the source and context attached.

Nurture

Staying useful until they're ready to talk

AislingNurture CuratorDarraghOutbound & Nurture Lead

Hands a warm, engaged lead to conversion when intent shows.

Conversion

Proposals, quotes and getting to yes

CillianInbound QualifierSorchaLive Deal Companion

Hands the deal to qualification checks before anything is promised.

Qualification

Checking it's a client you actually want

BrídCompetitor Intel AnalystÉabhaConversion & Proposal Specialist

Hands an approved client to onboarding and retention.

Retention

Keeping clients close, renewing and earning referrals

CaoimheRetention & Customer HealthFionnFleet Reporting Analyst

Feeds what worked back to traffic generation.

The three months

Three months. Three phases. Three human checkpoints.

Nothing goes live without a person signing off on it, and the whole thing is designed to be handed over — not to make you dependent on us.

Month 1

Discover & design

A 45-minute GTM diagnostic across your full funnel, from first click to renewal.
Your Second Brain built and loaded in the first 14 days — before a single teammate goes live.
An agreed shortlist of the first teammates, chosen by where the hours are actually going.

Human checkpoint: founder sign-off on the plan before any build starts.

Month 2

Build & embed

Teammates go live inside your real inbox, CRM and calendar — not a separate app.
Everything they produce arrives as a draft for the first fortnight.
Working sessions so your people can correct the system instead of routing around it.

Human checkpoint: weekly draft review with the named owner for each teammate.

Month 3

Scale, govern & hand over

The remaining teammates join and the manual versions of their work get retired.
The approval rules get written down as a simple, visible matrix.
Hours and euro recovered are reported against the month-one baseline.

Human checkpoint: AI Champion handover, so the system runs without us.

Who it's for

Same engine, scoped three ways.

The three months does not change. What changes is how many teammates you start with, how much of your time it needs and who owns it afterwards.

Launch-ready founders

You still sell and deliver personally. We build the teammates that keep the pipeline moving on the days you are heads-down in client work.

Typical shape: Founder plus 0–2 contractors
First teammates: 3 AI teammates in the first three months
Where we start: Whatever is stopping you selling this month
Your time in: Roughly 2 hours a week, mostly reviewing

See the Founders page

Stretched solopreneurs

You are the whole business. We build the teammates that keep marketing running during delivery weeks, so the pipeline stops collapsing every time you get busy.

Typical shape: Just you, occasionally a VA
First teammates: 2 AI teammates, done properly, in three months
Where we start: The feast-or-famine pipeline cycle
Your time in: Roughly 90 minutes a week

See the Solopreneurs page

Small teams

Three to twenty-five people. We replace scattered personal AI use with one shared system, named owners and rules everyone understands.

Typical shape: 3–25 people across sales, marketing and delivery
First teammates: 3–5 AI teammates across two functions
Where we start: The handoff that keeps breaking between people
Your time in: One working session a week per function

See the Small Teams page

Governance

What stays human. What doesn't need to.

Every engagement ships with a Decision Authority Matrix — a plain list of who decides what. It is the difference between AI you can defend to a client and AI you quietly hope nobody notices.

Always a human decision

Pricing approval and any commercial commitment
Legal, compliance and security claims
Brand positioning and public statements
Hiring, performance and people decisions
Anything a client would be upset to learn was automated

Trusted to an AI teammate

Research and pre-call briefing
First drafts of content, emails and proposals
CRM updates, tagging and pipeline hygiene
Meeting notes, summaries and action lists
Weekly reporting and anomaly flags

Anything in this column still has a named human owner who reviews samples weekly. Trusted does not mean unwatched.

Getting started

Three steps to a working team.

No long procurement, no twelve-month contract before you see anything work.

Book a Strategy Session

A 45-minute GTM diagnostic. We map your funnel stage by stage and find where hours are disappearing. You leave with the answer whether or not you work with us.

Confirm the Blueprint

A bespoke AI Workforce plan: which teammates, in what order, wired into which tools, with fixed pricing and a named human owner for each one.

Install the 14-Day Pilot

Your Second Brain plus the first teammate, live in a fortnight. If it doesn't earn its place, you stop there — with the Second Brain still yours.

Book a Strategy Session Build your Blueprint first