Chief of Staff
Aoife
Holds the operating cadence — weekly priorities, decision logs, follow-ups — so the founder gets time back without losing context.
The team
Meet your
AI workforce.
Fifteen specialist AI teammates with names, roles, and integrations. Thirteen run the core GTM Fleet, two are extended specialists. Each one holds a defined job, runs inside your real stack, and reports up to a human owner.
Human-led AI teammates
The roster
Fifteen specialists. One operating system.
Scroll to meet the team. Each card opens into a detailed teammate brief below.
GTM Launch Commander
Cormac
Owns the campaign result end-to-end — sequencing the fleet's handoffs from traffic to close — so nothing launches without a clear owner and a measurable hook.
Creative & Campaign Producer
Saoirse
Owns the creative system end-to-end — content pillars, calendars, on-brand visuals, ad creative — so every asset ladders back to a real commercial outcome without waiting on a design queue.
Outbound & Nurture Lead
Darragh
Runs outbound sequencing and lifecycle nurture in one motion — first touch through re-engagement — with human review on tone and timing before anything sends.
Competitor Intel Analyst
Bríd
Turns category noise into structured market and competitor briefs — positioning gaps, pricing moves, the questions a buyer is actually asking.
Call Transcripts Coach
Ronan
Reviews sales call transcripts and turns them into coaching notes — what worked, what to try next, where the deal is really stuck.
Social & Community Lead
Tadhg
Keeps the social and community presence consistent — scheduling, replies, engagement — so visibility doesn't depend on someone remembering to post.
Conversion & Proposal Specialist
Éabha
Drafts proposals and closing collateral from the deal context already in the Second Brain, so pricing and scope stay consistent without starting from a blank page.
Nurture Curator
Aisling
Writes, segments, and schedules lifecycle email — onboarding, nurture, reactivation — with human review on tone and timing.
Inbound Qualifier
Cillian
Qualifies inbound, books discovery calls, and keeps the pipeline honest — with founder hand-off rules baked into the workflow.
Live Deal Companion
Sorcha
Sits behind the sales team — enriching CRM records, drafting follow-ups, prepping call notes — so closers stay in the conversation.
Automation Engineer
Lorcan
Builds and maintains the workflows connecting every teammate to the real stack — keeping projects moving without fragile, one-off automations breaking under load.
Retention & Customer Health
Caoimhe
Watches usage and health signals after the sale, flagging at-risk accounts and expansion moments before they're missed.
Extended benchAEO / SEO / GEO Strategist
Sean
Helps your business get found across Google, AI search and answer engines — closing authority gaps and turning your Second Brain into search-ready content that ranks and gets cited.
Extended benchFleet Reporting Analyst
Fionn
Pulls the weekly numbers across the whole fleet and writes the commentary — so leadership reviews insight, not raw data, and every teammate's output is measured against a real number.
The Second Brain
Shared memory isn't one teammate's job any more.
Your SOPs, FAQs, project history, brand language and decision context now live in The Second Brain — one structured knowledge layer the business owns. Every one of the fifteen teammates above reads from it, so they work from your real context instead of guessing, and nothing depends on a single person remembering how things are done here.
- Core context: brand, offers, customers, tone of voice.
- Operational context: SOPs, workflows, templates, checklists.
- Judgment context: decision rules, approvals, what never gets automated.
- Data context: the live numbers teammates report against.
Inside each teammate
A defined role. Real tools. Human review.
Each AI teammate runs inside the systems you already use. Here's how the full workforce shows up day to day.
Aoife · Chief of Staff
Slack
@aoife sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
24/7 · Coverage
Reviewed by founder
Connects toSlackNotionGoogle WorkspaceHubSpot
Cormac · GTM Launch Commander
Slack
@cormac sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
6 · Campaigns / qtr
Reviewed by team lead
Connects toHubSpotGoogle AdsMeta AdsSlack
Saoirse · Creative & Campaign Producer
Slack
@saoirse sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
40 · Assets / mo
Reviewed by team lead
Connects toNotionFigmaCanvaLinkedIn
Darragh · Outbound & Nurture Lead
Slack
@darragh sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
14 · Sequences
Reviewed by team lead
Connects toHubSpotApolloLinkedInGmail
Bríd · Competitor Intel Analyst
Slack
@bríd sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
8 · Briefs / wk
Reviewed by team lead
Connects toPerplexityNotionGoogle Docs
Ronan · Call Transcripts Coach
Slack
@ronan sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
35 · Calls / wk
Reviewed by team lead
Connects toFathomGongHubSpotSlack
Tadhg · Social & Community Lead
Slack
@tadhg sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
12 · Posts / wk
Reviewed by team lead
Connects toLinkedInBufferInstagramSlack
Éabha · Conversion & Proposal Specialist
Slack
@éabha sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
18 · Proposals / mo
Reviewed by team lead
Connects toHubSpotPandaDocGoogle DocsNotion
Aisling · Nurture Curator
Slack
@aisling sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
40 · Sends / mo
Reviewed by team lead
Connects toHubSpotMailchimpKlaviyo
Cillian · Inbound Qualifier
Slack
@cillian sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
60 · Inbound / wk
Reviewed by team lead
Connects toHubSpotCalendlySlack
Sorcha · Live Deal Companion
Slack
@sorcha sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
300 · Records / wk
Reviewed by team lead
Connects toHubSpotSalesforceGmail
Lorcan · Automation Engineer
Slack
@lorcan sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
45 · Workflows live
Reviewed by team lead
Connects toMaken8nZapierHubSpot API
Caoimhe · Retention & Customer Health
Slack
@caoimhe sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
180 · Accounts watched
Reviewed by team lead
Connects toHubSpotStripeGA4Slack
Sean · AEO / SEO / GEO Strategist
Search Console
12 new ranking opportunities flagged
GA4
Organic sessions +18% week on week
Ahrefs / Semrush
Topic gap: 'AI governance for SMEs'
CMS
3 pages refreshed for clarity & citations
LinkedIn
2 authority posts briefed
Output
Weekly visibility opportunities · Reviewed by team lead
Connects toGoogle Search ConsoleGA4Ahrefs / SemrushCMSLinkedInNotion
Fionn · Fleet Reporting Analyst
Slack
@fionn sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
16 · Reports / mo
Reviewed by team lead
Connects toGoogle AnalyticsHubSpotLooker
The shift
Tools answer. Teammates work. Systems run the business.
Most teams are still buying tools. The real value comes when AI has a role, an owner, context, and a place inside a governed workflow.
AI tools
Useful but fragile
Ad-hoc prompt work depends on whoever is at the keyboard and rarely survives into a repeatable operating model.
AI teammates
Named specialist roles
Teammates hold jobs like research, briefing, reporting, content, and qualification — with clearer ownership and expectations.
Connected workflows
Where the value compounds
Inputs, handoffs, review steps, and governance get embedded so the system becomes useful beyond a single individual.
Foundations
What a working AI workforce actually needs.
You cannot skip the operating foundations and expect the system to hold. That is why the capability work comes first.
- Strategy: a clear reason for where AI should show up in the business and where it should not.
- Data: enough structured, trustworthy information for teammates to operate with context.
- Documentation: source material, standards, and reference points the system can rely on.
- Process clarity: visible handoffs, decision points, and ownership boundaries.
- Governance: review and escalation patterns that match the risk of the work.
- Human review: a practical approach to oversight, not a decorative promise.
Maturity model
Four stages, one direction of travel.
Most SMEs are somewhere between stage one and stage two. The goal is not to rush — it is to keep moving in the right order.
01
AI tools
Ad-hoc prompt usage with no durable operating model.
02
AI teammates
Named specialist roles with context and ownership.
03
Connected workflows
Handoffs, reviews, and systems wired into real work.
04
Work-chart organisation
Teams redesign around human + AI execution.
The operating mindset
Humans orchestrating specialists, inside a governed system.
This is not AI replacing people. It is people directing and reviewing a set of specialist AI roles with stronger visibility into who owns the work, how it moves, and where it gets checked.
- Every AI teammate has a named role and a named human owner.
- Every workflow has a start point, end point, and review checkpoint.
- Every output is traceable enough to review, refine, and govern.
- Every change fits inside a system the business can defend and sustain.