AI Chief of Staff
Aoife
Holds the operating cadence — weekly priorities, decision logs, follow-ups — so the founder gets time back without losing context.
The team
Meet your
AI workforce.
Twelve specialist AI teammates with names, roles, and integrations. Each one holds a defined job, runs inside your real stack, and reports up to a human owner.
Human-led AI teammates
The roster
Twelve specialists. One operating system.
Scroll to meet the team. Each card opens into a detailed teammate brief below.
Market Researcher
Niamh
Turns category noise into structured market briefs — competitors, positioning, and the questions a buyer is actually asking.
Content Strategist
Maeve
Owns the editorial system: pillars, calendars, briefs — so every piece of content ladders back to a real commercial outcome.
Email Marketer
Orla
Writes, segments, and schedules lifecycle email — onboarding, nurture, reactivation — with human review on tone and timing.
Creative Designer
Cian
Produces on-brand visuals at pace — social, ad creative, presentation polish — inside a tight design system the team already owns.
AEO / SEO / GEO Strategist
Sean
Helps your business get found across Google, AI search and answer engines — closing authority gaps and turning your Business Brain into search-ready content that ranks and gets cited.
Campaign Strategist
Dara
Plans integrated campaigns end-to-end — audience, message, channels, sequencing — with measurable hooks built in from the brief.
Knowledge Assistant
Ciara
Becomes the team's memory — SOPs, FAQs, project history, decision context — searchable and current without anyone playing librarian.
Sales Support Specialist
Eoin
Sits behind the sales team — enriching CRM records, drafting follow-ups, prepping call notes — so closers stay in the conversation.
Sales Lead
Ruairi
Qualifies inbound, books discovery calls, and keeps the pipeline honest — with founder hand-off rules baked into the workflow.
Operations Coordinator
Tara
Keeps projects moving — status updates, action items, supplier nudges — so nothing waits on someone remembering to chase it.
Reporting Analyst
Fionn
Pulls the weekly numbers, writes the commentary, and flags anomalies — so leadership reviews insight, not raw data.
Inside each teammate
A defined role. Real tools. Human review.
Each AI teammate runs inside the systems you already use. Here's how the full workforce shows up day to day.
Aoife · AI Chief of Staff
Slack
@aoife sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
24/7 · Coverage
Reviewed by founder
Connects toSlackNotionGoogle WorkspaceHubSpot
Niamh · Market Researcher
Slack
@niamh sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
8 · Briefs / wk
Reviewed by team lead
Connects toPerplexityNotionGoogle Docs
Maeve · Content Strategist
Slack
@maeve sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
30 · Pieces / mo
Reviewed by team lead
Connects toNotionWordPressLinkedIn
Orla · Email Marketer
Slack
@orla sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
40 · Sends / mo
Reviewed by team lead
Connects toHubSpotMailchimpKlaviyo
Cian · Creative Designer
Slack
@cian sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
25 · Assets / wk
Reviewed by team lead
Connects toFigmaCanvaAdobe
Sean · AEO / SEO / GEO Strategist
Search Console
12 new ranking opportunities flagged
GA4
Organic sessions +18% week on week
Ahrefs / Semrush
Topic gap: 'AI governance for SMEs'
CMS
3 pages refreshed for clarity & citations
LinkedIn
2 authority posts briefed
Output
Weekly visibility opportunities · Reviewed by team lead
Connects toGoogle Search ConsoleGA4Ahrefs / SemrushCMSLinkedInNotion
Dara · Campaign Strategist
Slack
@dara sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
6 · Campaigns / qtr
Reviewed by team lead
Connects toHubSpotGoogle AdsMeta Ads
Ciara · Knowledge Assistant
Slack
@ciara sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
1.2k · Documents
Reviewed by team lead
Connects toNotionGoogle DriveSharePoint
Eoin · Sales Support Specialist
Slack
@eoin sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
300 · Records / wk
Reviewed by team lead
Connects toHubSpotSalesforceGmail
Ruairi · Sales Lead
Slack
@ruairi sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
60 · Inbound / wk
Reviewed by team lead
Connects toHubSpotCalendlySlack
Tara · Operations Coordinator
Slack
@tara sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
20 · Projects
Reviewed by team lead
Connects toAsanaClickUpSlack
Fionn · Reporting Analyst
Slack
@fionn sent a daily brief to #leadership
Calendar
Tue · 10:30 — Discovery call
Prep doc attached
HubSpot
3 new leads enriched
Routed to Ruairi
Notion
SOP — Weekly reporting
v3 · updated 2h ago
Gmail
Follow-up: proposal draft
Pending human review
Output
16 · Reports / mo
Reviewed by team lead
Connects toGoogle AnalyticsHubSpotLooker
The shift
Tools answer. Teammates work. Systems run the business.
Most teams are still buying tools. The real value comes when AI has a role, an owner, context, and a place inside a governed workflow.
AI tools
Useful but fragile
Ad-hoc prompt work depends on whoever is at the keyboard and rarely survives into a repeatable operating model.
AI teammates
Named specialist roles
Teammates hold jobs like research, briefing, reporting, content, and qualification — with clearer ownership and expectations.
Connected workflows
Where the value compounds
Inputs, handoffs, review steps, and governance get embedded so the system becomes useful beyond a single individual.
Foundations
What a working AI workforce actually needs.
You cannot skip the operating foundations and expect the system to hold. That is why the capability work comes first.
- Strategy: a clear reason for where AI should show up in the business and where it should not.
- Data: enough structured, trustworthy information for teammates to operate with context.
- Documentation: source material, standards, and reference points the system can rely on.
- Process clarity: visible handoffs, decision points, and ownership boundaries.
- Governance: review and escalation patterns that match the risk of the work.
- Human review: a practical approach to oversight, not a decorative promise.
Maturity model
Four stages, one direction of travel.
Most SMEs are somewhere between stage one and stage two. The goal is not to rush — it is to keep moving in the right order.
01
AI tools
Ad-hoc prompt usage with no durable operating model.
02
AI teammates
Named specialist roles with context and ownership.
03
Connected workflows
Handoffs, reviews, and systems wired into real work.
04
Work-chart organisation
Teams redesign around human + AI execution.
The operating mindset
Humans orchestrating specialists, inside a governed system.
This is not AI replacing people. It is people directing and reviewing a set of specialist AI roles with stronger visibility into who owns the work, how it moves, and where it gets checked.
- Every AI teammate has a named role and a named human owner.
- Every workflow has a start point, end point, and review checkpoint.
- Every output is traceable enough to review, refine, and govern.
- Every change fits inside a system the business can defend and sustain.