Workshops for SMEs
Short, focused build-along sessions that leave you with a working AI asset.
Each workshop builds one thing well — a working agent or system you can use the next day. For the full foundation, see The SME AI Roadmap. To go bespoke, see Custom Training.
How the workshops work
A repeatable build pattern — pre-work, live build, working assets, next step.
01
Pre-session context
You come ready with your business basics so the session builds on reality, not generic examples.
02
Live build-along
We build the agent or system together, live, inside Claude / your chosen stack.
03
You leave with working assets
A functioning agent plus the schemas, prompts and templates behind it.
04
A next step
A clear sense of what to build after, and how it connects to the rest of your AI workforce.
All workshops are hosted on Maven · Format: live, online, build-along.
Previously delivered: Microsoft 365 Copilot for Professionals.
The workshops
Five focused builds. One operating system.
Next up
Build Your AI Chief of Staff
Your first high-leverage AI teammate.
Wednesday 24 September 2026
10:00 – 13:00 Irish time · 3 hours, live online
€279
Build a working AI Chief of Staff in three hours, with Roisin and Anish walking through every step. It learns your role, priorities, voice and people, then reads your calendar and email each morning and writes you a short personalised brief — what's on today, what genuinely needs a reply, where to focus. An end-of-day routine captures your meetings and gets sharper overnight. No coding. You leave with a working assistant delivering its first brief the next morning.
Book on Maven — 24 SeptemberOn the waitlist
These are built and ready to run. Join the list and you'll be first to know when a date is set.
Build Your Second Brain
The foundation layer every AI teammate needs.
Before you build any AI teammate, you need a structured 'Second Brain' — a reusable intelligence layer holding your brand, customers, offers, language, workflows and judgment rules, so your agents work from real context instead of guessing. You map your key workflows into a queryable knowledge system across four layers: core, operational, judgment and data context. You leave with a documented first version, plug-and-play schemas and prompt frameworks for Claude Projects/Cowork, and a repeatable way to keep it current. Every other workshop plugs into this.
Your AI Marketing Team of Four
Design and deploy a complete AI marketing squad in Claude Cowork.
Build four working marketing agents that share your Second Brain: a Strategic Marketing Partner, a Content Engine, a Campaign Launch agent, and a Market & Customer Intelligence agent — wired into one system where research feeds strategy, strategy feeds campaigns, and campaigns feed content, with humans in the orchestrator seat. You leave with four agents built around your own context, a connected workflow, and a roadmap for what to automate next.
Build Your AI LinkedIn Content Strategist
Turn your Second Brain into a consistent LinkedIn presence.
Build an AI Content Strategist that understands your positioning, ICP, offers, proof and voice, then plans, drafts and iterates your LinkedIn content. It generates a 90-day calendar, drafts posts in your style with guardrails, and repurposes existing assets (talks, podcasts, sales calls) into posts. You leave with a working strategist producing on-brand, pipeline-aligned content every week, plus a review loop so it sharpens to your taste over time.
Build Your AI SEO Strategist
From random blog posts to a compounding search and authority system.
Build an AI SEO Strategist on top of your Second Brain that designs and prioritises an SEO and authority strategy tied to real outcomes — not keyword-stuffed filler. It proposes topic clusters and content architecture from your actual assets and gaps, writes detailed content briefs, and coordinates with your other agents so search, social and email reinforce one narrative. You leave with live topic clusters, ready-to-execute briefs, and a way to link SEO to leads and demos.
Not ready for a public workshop?
There's a programme for that.
For the full foundation, take The SME AI Roadmap at /training-courses. To have it tailored to your team, see Custom Training.
What people say
Trusted by SME and community networks across Ireland.
Feedback from organisations who have run these workshops with their members.
Roisin delivered a series of highly engaging, practical AI workshops for our business clients on using AI in marketing and sales. The sessions were well structured, full of real examples, and focused on tools people could start using straight away. She made complex ideas easy to grasp and participant feedback was exceptionally positive. We'd happily recommend her to any organisation looking for high-quality AI training for SMEs.
Roisin ran a full-day AI training for our Destination Lough Derg tourism businesses, followed by one-to-one sessions with individual operators. She showed very clearly how AI can support marketing and customer engagement, in a way that felt practical and unintimidating even for those with only basic computer skills. Many participants implemented ideas immediately afterwards. I'd strongly recommend Roisin for any tourism or SME group starting their AI journey.
Roisin's session for our Women's Rural Entrepreneurial Network was exactly what our founders needed. She showed how female entrepreneurs can rethink their marketing and move their businesses forward with AI, using live, hands-on examples. Rather than talking about AI in the abstract, she walked participants through how to apply it to their own content and customer outreach. Even those who were nervous about tech left feeling confident and excited to put AI to work in their business.
Pick your entry point
Not sure which to start with?
The AI Chief of Staff workshop runs on 24 September. If you're not sure where to start, build your Blueprint first and we'll point you to the right entry point.