Who we are

The right team, assembled around your business.

"The AI Team is built on a simple belief: the best results don't come from one consultant or a fixed agency roster — they come from the right specialists, assembled around your business. I lead every engagement and bring in vetted subject-matter experts to deliver, so you always get the exact expertise your situation needs. It's the same principle behind the AI workforce we build for clients: humans direct, specialists do the work, and the team is shaped around the job at hand."

— Roisin Bennett, Founder & CEO

Meet Roisin

Founder & CEO.

Founder & CEO

Roisin Bennett

Roisin is an award-winning marketer, technology entrepreneur and mentor with more than two decades leading marketing, communications and growth across Ireland and international markets. Through Marketing Mentors she has guided hundreds of SMEs and startups from idea to growth — building teams, securing investment, and winning national awards along the way.

Today she focuses on helping SMEs adopt AI the practical way: real strategy, governed systems, and hands-on implementation the team genuinely owns. She founds and leads The AI Team, sets the direction on every engagement, and brings in the right specialists to deliver.

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The bench

The specialists I work with.

I don't believe in a one-size-fits-all team. For every engagement I bring in vetted experts in the areas that matter most — so you get senior, specialist delivery, not generalists stretched thin. That bench is growing as we add more experts who work the way we do: practical, hands-on, and focused on leaving your team more capable.

AI Systems & Implementation

Anish

Anish leads implementation — turning strategy into working AI teammates, connected workflows, and systems that run inside your real stack. He co-leads The AI Team's workshops alongside Roisin.

More specialists

The bench is growing.

We add specialists carefully — content, data, sales, ops — to match the work in front of us, never to fill a roster.

How we work

Done-with-you, not done-to-you.

We work with SMEs to implement and train — done-with-you, not done-to-you. You leave every engagement with working systems and a team that knows how to run and extend them, so the value stays with you after we step back.

What people say

What people say.

Feedback from the organisations whose members and clients Roisin has trained.

Roisin delivered a series of highly engaging, practical AI workshops for our business clients on using AI in marketing and sales. The sessions were well structured, full of real examples, and focused on tools people could start using straight away. She made complex ideas easy to grasp and participant feedback was exceptionally positive. We'd happily recommend her to any organisation looking for high-quality AI training for SMEs.

Carrie O'DonoghueDevelopment Officer, Ballyhoura Development CLG

Roisin ran a full-day AI training for our Destination Lough Derg tourism businesses, followed by one-to-one sessions with individual operators. She showed very clearly how AI can support marketing and customer engagement, in a way that felt practical and unintimidating even for those with only basic computer skills. Many participants implemented ideas immediately afterwards. I'd strongly recommend Roisin for any tourism or SME group starting their AI journey.

Carmel OrmondeDestination Lough Derg Tourism Officer

Roisin's session for our Women's Rural Entrepreneurial Network was exactly what our founders needed. She showed how female entrepreneurs can rethink their marketing and move their businesses forward with AI, using live, hands-on examples. Rather than talking about AI in the abstract, she walked participants through how to apply it to their own content and customer outreach. Even those who were nervous about tech left feeling confident and excited to put AI to work in their business.

Donna ClearyProgramme Lead, SECAD Partnership

Work with us

Let's talk about your business.

The first step is a short strategy call to understand where you are and the right next move.

Book a strategy call